hiyoume.io

Mar 2022 - Nov 2023

Role

Creative Operations Manager

Team

Sarah Martin (Founder & CEO)

Kevin Charles Macaraeg (Creative Director)

Vasi Eugenis (Social Media Manager)

Brooke Shapiro (Sr. UX Designer)

Misha Holzman (Programmer)

Mark Romeo (Strategic Marketing)

Tools

Adobe Premiere & After Effects, Illustrator, Figma, Asana, Trello, Webflow, LottieFiles

Timeline

March 2022 - November 2023

Creative Operations Management

Led 25+ visual projects for a video-based dating startup, overseeing investor & consumer-facing media campaigns, web and app UI/UX design, and product merchandising. All work created in Adobe Premiere, After Effects, Figma, and Webflow.

Product Direction for Print & Merchandise

Design created by me for print on graphic tees, bottles, hats, and tote bags for Have A Nice Date Campaign Summer 2022.

Web and App Design

Directed integration of UI/UX animations using After Effects, Lottie JSON, and Figma for deployment via Webflow. New animations resulting in a 7% monthly increase in user adoption

Lottie JSON Animation

“It’s A Match” loop created in After Effects and exported via Lottie for web and app integration.

User Profile Background Loop as seen live on app

Facilitated executive feedback to deliver 3 prototype websites, 5 beta iterations of the app on tight deadlines, and 2 Series A investor-facing explainer videos.

Supervised 3 month branding sprint across Product and Engineering teams, managing project schedules in Asana and Trello for a team of 6.